About Fido

We’re here for the good boy & girl tail wags.

About Fido Inc.

A Company Born From a Love of Dogs

Look, we didn’t set out to revolutionize the pet industry. We just really love dogs. The kind of love that leads you to spend three months testing chew toys on a German Shepherd to make sure they’re indestructible. (Spoiler: most weren’t. Ours are.)

Fido Inc. started with a simple gut feeling — dogs deserve better. Better treats. Better toys. Better chews that do something besides make a mess on the carpet. So we went to work, teaming up with leading veterinary dentists, studying how dogs naturally chew, and obsessing over every detail until we had something we were genuinely proud of.

Years later, we’re still just a team of people who think dogs are the best thing on the planet, and we’d like to keep them healthy and happy, starting with the toys and treats they enjoy.

Our mission.

Happy Dogs. Healthy Teeth. Zero Guilt.

We believe every wag deserves a worthy treat. Our mission is to create pet products that are as good for your dog as they are irresistible to them. That’s why we use real ingredients, thoughtful design, and the kind of care that only comes from those who can’t walk past a dog without stopping to say hello.

Why Fido hits differently.

The Details That Matter to Your Furry Friend

We didn’t just slap a label on something and call it a day. Every single product we make has a reason behind it.

Bones shaped the way dogs actually chew

Working alongside a leading veterinary dentist, we studied dog jaw movement and bite patterns to engineer a wedge-shaped, curved-end bone that fits naturally into how a dog chews. The result? Significantly better tartar and plaque control with every single chew session.

Flavor baked in, not brushed on

Our chews are internally flavored using a patented process — beef, chicken, and vanilla infused from the inside out. That means the flavor doesn’t wear off after five minutes. Dogs stay engaged longer, and their teeth get even cleaner.

Outlasted Kong in head-to-head testing

We built Monster Chew specifically for dogs who make short work of everything you give them. After real-world testing, it came out stronger than Kong and holds treats and tastes better, too. We know that’s a big claim. We wouldn’t say it if we couldn’t back it up.

Every ingredient and material sourced from the USA

No overseas fillers, no mystery materials, no cutting corners on what goes into your dog’s mouth. Everything we make is produced right here in Michigan with 100% USA-sourced ingredients. We know where it comes from because we chose it ourselves.

Testimonials

What Clients Are Saying!

  • “In reference to your Extra Tuff Bone. I have a 6 year old Golden Retriever and 2 yorkies and have never had to have their teeth cleaned by our vet. I started the dogs on these when they were just puppies. Our vet is always amazed that they have no tartar.”

    Kathy Hutt, Indianola, IA

  • “I bought a vanilla flavored doggy disk for my neighbor’s 10 year old miniature poodle that went blind and could not find his toys. He found the disk in seconds. The two children were elated that they could now play with their dog again. Thanks for such a nice product. It does work with a pet that has lost his eyesight.”

    Mari Garrod, Titusville, FL

  • “My dog Maty loves the Doggy Disk. It got lost in the creek. Maty cried and whined and looked in the creek every time she went outside. Your kindness in mailing us a replacement so quickly is really appreciated.”

    Tom & Jeanette, Crestwood, IL

  • “Your Superflex Bone is the only bone my Schauzer hasn’t destroyed in minutes. He is a very aggressive chewer! Thanks!”

    Carol Lisk

Fans of Fido

Our Happy Customers

Built for Dogs. Trusted By Their Humans.

Our products are used and recommended by veterinarians, kennels, and professional trainers, which we’re incredibly proud of. But honestly, the review that matters most is the one your dog gives you when they refuse to put it down.

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